The Authority On Article

Monday, 24 July 2017

Search Engine Optimization – Linking Methods to Improve Traffic to Site

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Search Engine Optimization – Linking Methods to Improve Traffic to Site
When it comes to linking strategies, make sure to move out the links to a site that may hurt your site’s rank.

An example to this would be a site that places your link on a page with a hundred or more other links and is not an authoritative site. If a site is not getting at least 30,000 users or visitors per month according to traffic estimate, then consider dropping the link or you can also move it down the page. Be sure also to get the quality links.

So what does a quality link means? A quality link is the one that is on a page with a substantial Page Rank of four out of ten or higher. A page that is seen as a PR4 may present on your toolbar as a Pro. If you find a site which was a low quality but had a Page Rank 5 page, you would not want a link from it. This is because you would not like to be surrounded with quality only tests have shown that the majority of high Page Rank low quality sites lose their Page rank overtime. This implies that the benefit or advantage linking with such site is nearly inestimable.

It is also necessary for you to clean up the bad links and errors so that your site will be indexed. It pays to run a clean ship as the saying goes. Make sure you check out for broken links periodically and fix them. If you have an issue with regards to direct link missing, the solution is simple. Direct link missing refers to the page in question which has no longer has a link directly from the home page or a main category page. All you have to do is to get a link on the home page or a main category page to the page in question. If you place a link from your main category page, make sure to verify that the page is listed in the Google index.

On the other hand, tracking links merely for the aim of improving search rankings is nevertheless useless. What’s important is to look for links for their potential worth in leading qualified users and prospective customers to your site, not just for the purpose of search engine traffic.

These are only few of the techniques that will help you with the page ranks and control Google. Remember that doing your business online requires different strategies that will guarantee an online success. And when it comes to traffic tricks, you need learn how to use some effective ways or a combination of these strategies to rule the front page of Google and other search engines. Again, keep in mind that more traffic means more leads, and more leads means more money.

Friday, 21 July 2017

Top 10 On-Page SEO Tips For The Perfect Landing Page

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Top 10 On-Page SEO Tips For The Perfect Landing Page
Here are my top 10 tips for the perfectly optimized landing page.

1. Change Your File Name
Calling your HTML file “0023.html” is not telling anyone anything. Try including the title or vague description of the page within the URL, be it the name of the HTML document or a folder (although not as effective).

2. Create Clean URL’s/Permalinks
Use htaccess to make clean URLs/Permalinks – Clean URLs (or Permalinks) offer a clear and concise description to the end user and also search engines.

“example.com/articles/cat-food/the-best-cat-food.html” is better than “example.com/0034.html”

3. Use .htaccess to Change Your File Types
Whilst in fact the page title for this specific document is “http://eacharticle.com/2017/seo-tricks/top-20-seo-tip…t-landing-page.html” the actual URL is more like “http://eacharticle.com/?p=5″.  Having a file type, I have found, actually makes Google respond differently to the content. You can also use this to cover up what server side language is being used, in this case, PHP.

Preferentially I like to replace spaces with dashes (“-”) however underscores (“_”) are fine too…. and now I am re-reading this paragraph and the gamer geek in me is coming out… Id like to introduce Kirby (“-”) and Sackboy (“_”) (please ignore reference if not a gamer).

4. The <title> Element
Clear and concise keyword usage should be used here. Try and vary these amongst various pages, its a haven for key words to be identified with strong word weight.

5. Meta Tags (Description & Keywords)
The “description” is vital. Google uses this as a default text for its listing:

Example.com listing from Google.com
If you do not add a default description, Google will use algorithmic technology to pick the most appropriate content of your site.

6. Use the H1-H6 Elements
I cant stress this enough. Do NOT simply change the font size and style of a paragraph to make it look like one. Change your h1,h2,h3 etc to look how you want using CSS. Headers are important keyword elements and should not be discarded.

7. Sitemap for the Users and another for Search Engines
Site maps enable search engines to actively cache pages faster and more efficiently than it can ever do on its own.
An HTML site map is a graphical site map unlike the one for search engines which is XML based (so machines can read it easier). For more information see articles on this site for sitemaps.

8. Focus…
Focus on what your trying to sell to the user/customer. Do not babble on with irrelevant terminology unrelated to your product or service. Focus, focus, focus… that wasnt spamming a keyword, I was just reiterating a valid ‘buzz’ word.

9. Close your elements!!!!
Clean code is good code, make sure your elements are closed with the appropriate closing tags. Open <p>…. close </p>… open <h1>… close </h1>…. I should audition for the next Mr.Miyagi

10. Try using key phrases instead of keywords.
If making a site about dog grooming, its all well and good using the word dog frequently… but use “dog grooming” together gives you more of a chance of hitting a keyword match.

What Sites Are Good To BackLink To?

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What Sites Are Good To BackLink To?

SEO Back Linking Trick 1

Well, what are the best sites to backlink with? Its a difficult decision. Everyone always says
“Don’t spam your site, Google will hate you for it!”
“You’ll get banned from Google for backlinking with irrelevant sites!”
Fear mongering at its best. I have always stuck by one rule…
“If my competitor is doing it… and he/she is above me… then I probably should too.”

I know this makes me sound like a sheep, but I prefer it to make you sound like a hunter. To find the gold you need to find the trail. The trail in this case, is something someone else has already found… with me so far?

That being said here is the magical SEO trick for getting a list of the best sites to backlink to is….
“http://www.MyCompetitorsSite.com” (with quotes)
… but oh my! Is it really that easy? Just type that in Google and see all your competitors back link efforts?! Well…. yeah.

Now all you’ve got to do is look through the sites that pop up and see how and why they are registered with them. When you find a directory service and/or site that you are not registered with, go register with them and enjoy the added page rank that your competitor has that you do not.

SEO Back Linking Trick 2

So you’ve found your competitors linked sites, now what… here’s a second way of finding good sites to backlink with.Another ridiculously easy method which is simply:
Go to Google…
Type keyphrase you want to appear under…
See who’s there…
You’ll find that as well as actual companies/blogs, there will be directory sites. These directory sites aid PageRank and if they are appearing at the top of your keyword/keyphrase search, its highly likely that they are well indexed and sought after links in accordance to Google… This by default means its a good playground to put your name in.

Dont think too hard about if you should or shouldn’t link with someone. Google does not penalise for a single mistake. Purposefully spamming hundreds of forum boards and appearing in places on the internet known to partake in link spamming will be the end of your domain (at some point in time).

Thursday, 20 July 2017

Affiliate Marketing Guide – How to Choose the Right Keywords in Your Niche

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Affiliate Marketing Guide – How to Choose the Right Keywords in Your Niche
Keyword is a very important term in affiliate marketing. If you’ve been in affiliate marketing for some time now, you must have stumble across the term keyword research and how important it is. Keyword research is the foundation of any good website.

In case you don’t know what keywords are all about, here is a short explanation. Keywords are not different from words and phrases. They’re those words that people type into search engines when searching for information.

Over the years, billions of people search for information using Google. And without knowing it, a lot of people search for information using the same or similar keywords.

For example a person that wants to learn how to make money online may be searching for terms like “how to make money online”, “free affiliate marketing guide”, or “make money online fast”. A lot of other people elsewhere can still be using the same keywords as they search the internet.

One tool that can help you to find those words people use when searching for information online is the Google keyword tool. This tool enables you to see the number of monthly searches keywords in your niche are getting. While hunting for keywords in your niche, make sure you choose keywords that have high number of monthly search volume of about 500 and above (special cases exist, e.g. you can target keywords that contain product or author name even if the search volume is low). Another important thing is to choose keywords that have commercial intention.

These types of keywords are called “buyers’ keywords” because they will bring buyers to your site and not just information seekers. Now let’s look at 6 ways of choosing the right keywords for any niche:

1. Choose Keywords that Contain Product Name: Find and choose keywords that contain the name of the product you intend promoting. This is because if somebody is searching for a product name, it means that s/he is already on the verge of buying the product. They just need a little more push before they finalize their decision.

2. Choose words that Contain Author Name: This is another good means of finding the keywords buyers are using. Just search for the author name in Google keyword tool and the tool will show you the keywords people use in conjunction with the author name.

3. Use Crisis Keywords: People that use crisis keywords are in urgent need to solve a problem or get rid of a problem. Such people are on the verge of buying and they’re usually ready to buy on impulse. This kind of keywords contains words like “get rid of”, “eliminate”, “fast” etc. Specific examples include “get rid of acne now” or “how to lose weight fast” or “eliminate dandruff in one week”.

While choosing crisis keywords, make sure that the keyword is related to the product your site is selling. Avoid using words that have more than one meaning. For example, a person searching for “get rid of skin problems” may be implying dry skin, dandruff, rosacea, or a dozen other problems that are not related to the theme of your website. So it is important to ensure that the keywords you target solve the problem and cannot mean something else.

To apply this tip, just go to the Google keyword tool and search for: CRISIS KEYWORD + YOUR NICHE KEYWORD. For example, if your niche is health related, do a search for “eliminate dandruff” and leave the rest for Google keyword tool.

4. Use Buying Keyphrases: Keywords that contains product names and author names are examples of buying keywords. Other examples include keywords that contain words like “buy”, “order”, “purchase”, “for sale”, “refurbished”, “used laptops” etc. People using these keywords are already on the verge of buying.

5. Choose Long Tail Keyphrases: Long tail keywords are phrases that contain more than two words. They usually have lower search volume and are easier to rank for in search engines. You should go for this kind of keywords because they give better result in terms of sales than more generic head keywords.

6. Browse Forums for Keyword Ideas: The Google keyword tool is good for generating keyword ideas, but another good places to look for keyword ideas are forums. If you want to know keywords that are associated with a particular niche, forums are the best places to look at. Browse through forums in your niche and jot down all the keywords you come across. Then go to Google keyword tool and search for each of those keywords. From the result generated by the tool, you’ll be able to select keywords with high search volume.

Also, through forums you’ll also get to know problems people have and the kind of possible products to sell to them.
By using the suggestions above, you’ll be able to target a lot of keywords buyers are using. This way you’ll be attracting buyers to your website and not mere free information seekers.

Back Link Building Strategy: 3 Important Points to Consider Before You Even Start

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Back Link Building Strategy: 3 Important Points to Consider Before You Even Start
If you want to promote any webpage you have on the web, you will have to build back links to it. In case you don’t know, back links are links from other websites that points to your webpage/website.

They help to attract traffic to your site and increase your site’s page rank. Search engines love them a lot. Take Google for example. If you look at Google’s history, you’ll recall that they emerged from smart backlink calculation. The two founders were able to discover an algorithm that rank websites base of the number of back links they have. Up to present day it is clear that back links still play an important role in the way websites are ranked.

Before you think of building links to your money site, you must have gotten a niche market and a list of keywords you’ll be targeting. If not you’ll just be going in circles. That said, to improve the effectiveness of your link building campaign, there are 3 factors you should always have in mind and do them right. These factors are discussed below.

1. Back Link Anchor Text: The anchor text of your back links are simply those texts/phrases that people use when they link to your website. They are those texts which you can click on to visit your website. During your link building campaign, always mind the kind of anchor text you use. Make very sure that you use variations of your keywords in the anchor text.

The reason why you should use your keywords in the anchor texts of your links is because they help search engines to understand what your site is all about. By using your keywords in your anchor texts, you’re simply telling Google that your site is relevant to that keyword and because of this, Google will rank you higher whenever someone search for that keyword.

Another thing you should do while building links to your site is to diversify the anchor text of your back links. It is going to look very suspicious to Google (or any other search engine) that all the links pointing to your site or webpage have the same anchor text. This will make Google feel that you’re trying to manipulate her (and Google hate being manipulated) and as a result, she will rank your website low for that keyword. A good practice is to optimize different pages in your site for different keywords and to use few variations/synonyms of your keyword.

2. Page Rank: The page rank of a webpage is one of the means Google use to determine how important a page is. The page rank is just a number that range from 1 to 10. The higher the page rank of a page the higher will be its position in SERP (search engine result page) for the keywords that page is optimized for (Ceteris Paribus). If a page with a high page rank optimizes its content for a particular keyword, it will rank higher than another page with a lower page rank which is also optimized for the same keyword.

For an effective link building campaign, build your links from pages with high page rank rather than from pages with lower page rank. Doing so will give you an edge over the competition. But there is nothing wrong with getting a number of links from low page rank pages. In fact it is good to go for a variety of page ranks.

3. Source of backlinks: Another thing you should have in mind when building links to your site is the source of your back links. Your links should come from a variety of sources. Place them on different sites, including sites with.edu and .gov extension.

Your back links should also come from sites with different IP addresses. By doing these, you are creating diversity in your link building campaign and it will look natural in the eyes of search engines.

These 3 important points will greatly affect your search engine ranking. Doing them the right way will definitely improve your search engine ranking. If you think all these are just theories, read the next paragraph and you’ll see my back link anchor text in action!